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Will carry select products from Living Proof’s Perfect Hair Day, Restore, Frizz, Style Lab and Full franchises.
July 8, 2023
By: Melissa Meisel
Science-backed hair care brand Living Proof will be available at Ulta Beauty at Target, launching online and in select stores nationwide July 9. Known for its best-selling Perfect Hair Day Dry Shampoo, proprietary HairTech and “Emily in Paris” actress Lily Collins, Living Proof’s entrance into Ulta Beauty at Target is anticipated to reach another audience of hair-curious consumers and defend its positioning in the industry as what the brand calls a “prestige, consumer-first brand.” ...
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